Public health policy and health promotion offer vast and promising programs to the improvement of a population’s health. At a first glance, hardly anyone would question the necessity and the positive effects of such policies. However, public heal th promotion policies immensely rely on the promotion of “healthy” lifestyles through the creation of public risk awareness and the influence on individual behaviour. In order to achieve that goal, public health measures try to especially utilize persuasive and manipulative techniques, such as persuasive health communication and Nudging.  FULL DETAILS